In all honesty, I didn’t even know Blackberry World 2012 was going on until the major tech blogs were live blogging Thorsten Heins’keynote event, RIM’s newly appointed CEO from earlier this year.
It seemed all the hype was about RIM’s Blackberry 10 OS and it’s developer’s device, the Blackberry 10 dev alpha. The Blackberry 10 dev alpha looks like an iPhone 4S without a home button but the common consensus was that it was more similar to the Blackberry Playbook in terms of build and design.
The company seems to be neglecting the enterprise market with its OS improvements with gesture enhanced virtual keyboards, timeline camera features and OS notification features that were extremely similar to the Playbook OS.
RIM was really trying to entice developers to jump ship from Android and iOS by assuring that new developers who built apps for the the platform would earn at least $10,000 in the year after their app was launch and if they don’t, RIM would top up the remaining amount of cash to reach that amount.
I wonder if $10,000 would be enough to entice the big players to start developing for the Blackberry devices but certainly it would help the smaller indie developers.
It seems like RIM is finally starting to get the ball rolling and playing the catch up game on Android and iOS but is this move too little too late? And by focusing their efforts on the consumer market with these improvements, are they getting distracted and fragmented with their approach to regain the mobile space?
Things are certainly getting interesting for RIM and I wonder how would all the Indonesians react to having to use touchscreen devices if RIM removed keypads on their Blackberry 10 devices? They’d probably have a riot like the ones witnessed during the Blackberry Bold 9790 launch in Jakarta.
Geesh calm down people.